About Tom Rivera
Tom Rivera Is a Physician and the Public Face of Prime Landing, a Veteran and Family Owned Company That Helps Medical Practices Recover the Revenue They Lose to Billing and Coding Gaps.
Tom is a doctor first. He understands the pressures practices face because he has lived them, and he leads with help rather than a pitch. Today he works alongside Prime Landing to return lost profits to independent, rural, and underserved practices across Texas, Florida, and the country.
Understanding the Practice From the Inside
Tom Rivera knows the day to day of a working practice: the patient load, the staffing, the long hours, and the quiet financial leaks that never show up on a chart. For him, the problem is not abstract. He has seen how much earned income slips away through denied claims, coding gaps, and slow collections, and how rarely physicians have the time to notice it happening.
That perspective is what makes his approach different. He starts with the problem the practice is actually living with, not with a product. Because he speaks as a fellow physician, doctors trust that he understands their world and is not there to sell them something. His focus is simple and consistent: help the practice keep doing great medicine while making sure it is paid fairly for the care it delivers.
Helping Practices Recover What They Have Earned
Tom Rivera works with Prime Landing to recover the revenue practices lose without ever meaning to. Denied claims, aging accounts receivable, and small documentation errors add up quietly, and over a year they can cost a practice far more than most physicians realize. His role is to make that invisible loss visible and to point the way toward getting it back.
Working physician to physician, Tom brings the same discipline to a practice’s finances that a good doctor brings to a diagnosis. The approach is metric driven and honest, built on accurate documentation, clean coding, and clear reporting rather than promises. The goal is not a quick fix but a healthier, more sustainable practice that can keep serving its patients for years to come.
Tom Rivera’s Story
Tom Rivera came to this work through medicine itself. Over time he saw the same pattern in practice after practice: skilled physicians delivering excellent care while losing income they had rightfully earned, often without ever knowing it.
That realization is what drew him to Prime Landing and to the mission he leads today. He was struck by how much harder these challenges fall on rural and underserved practices, the very doctors with the least room to absorb lost revenue. His aim now is straightforward: to be a trusted partner to the physicians doing the work, so that more practices, and ultimately more patients, are better served.